Communications industry is witnessing many challenges, primarily due to the foray of several Over-the-top (OTT) providers. Progressive service providers are evolving rapidly to adapt to newer business models and to market value-added services.

Xprima Communications Commerce Solution from 3ddts, an Oracle Accelerate solution for the Communications industry, is based on Oracle ATG Web Commerce Platform.

Specifically, Xprima Communications Commerce Solution supports integrated multichannel user experience, personalization and targeting, recommendations, customer service support, multi-sites, and localization, among others. Xprima provides greater flexibility and control over the web presentation, functionality and content of the online channel.